With Tentary, you can easily create and sell your own online course. This article will show you how.
Create a Product
To create a new product, navigate to the Products page. Then click on + New Product. A pop-up will appear where you can select the product type Online Course. This product type is fixed and cannot be changed later.
Content
Sales Page
At the top of the page, you can give your product a title, write a description, upload product images, or add a YouTube video.
Title
Choose a suitable name for your online course that clearly conveys what it is about. A precise and appealing description increases the likelihood of your course being purchased.
Description
In the product description, you can format your text for a customized look. The following options are available:
- Various paragraph formats (paragraph, quote, headings 1–4)
- Text styling (bold, italic, underline, strikethrough)
- Text and background color palettes
- Alignment options (left, center, right, justified)
Additionally, the following features are available:
- Adding links to other websites
- Embedding images
Note: The description for uploaded images serves as the alt text. If no description is provided, the file name will be used as the alt text. - Using a horizontal line to separate content
- Viewing and editing the HTML code
- Removing applied formatting
- Fullscreen mode/normal view
Product Images
First impressions are often visual, even for products sold online. Take some time to create attractive and relevant images for your product. Products with images generally sell much better than those without.
To upload images, you can either drag and drop them into the Product Images box or click the Upload Images button.
Note: The supported image formats are JPG, PNG, WEBP, GIF.
In the latter case, the menu of your computer or smartphone will open to select images for upload. Select one or more images and confirm the upload. You can put the uploaded images in your desired order by holding and dragging them.
Recommendation: If you’re looking for free images to use and edit for your product, we recommend Unsplash and Pixabay.
You can also add a YouTube video. Click the corresponding option, paste the YouTube link, and confirm by clicking Add.
Price
In this section, you can set the price for your course and choose which payment options to offer your customers.
One-Time Payment & Subscription
Choose whether your product requires a one-time payment or a recurring subscription payment.
Price & Discount Price
You can offer your course for free or at a minimum price of €1. Enter your desired price, which can include up to two decimal places (e.g., €9.99). Price formatting will be verified and corrected if necessary upon saving.
Keep in mind that price is a very important criterion for the success of your product. Especially at the beginning, many sellers tend to offer their products too cheaply. It is therefore worth experimenting with the price at the beginning.
Use the Discount Price field to indicate a reduced price.
Note: The discount price must be lower than the current price for it to be displayed.
Installments
If you'd like to offer installment payments, specify the number of installments and their amounts. More information can be found article Everything about installment payments.
SEPA Payments
Enable SEPA payments for this product if desired, and allow instant product delivery after purchase. Learn more in the article Everything about SEPA direct debit.
Note: In this case, customers will receive the product immediately, even if the SEPA payment has not yet been processed by your payment provider.
Post-Purchase
Here you can set which thank you page and email will be shown or sent to your customers after a purchase.
Thank You Page
For the thank you page, you can choose between Standard, Custom, or Redirection, and soon also for Upsell.
The standard thank you page gives a general thank you to your customers and shows slightly individualized info depending on the product type including a button with the access link. You can fully design the custom thank you page to your liking.
In addition to the usual formatting options, various drag-and-drop buttons are available as placeholders which you can position on your thank you page. Your customers will see the respective information at this spot.
Note: The drag-and-drop buttons personalize your thank you page and provide info about the buyer (email, full name, first name), the order (e.g. product title, access link), and the seller (name, support email).
If you activate the redirection, you can store a link that will take your customers directly to an external thank you page.
Info: You can display the thank you page by clicking on Preview: Thank you page on the product page.
In the email section, you can choose which email will be sent to your customers after the purchase. You can select between Standard, Custom, and None.
The standard email includes a thank you to your customers and a button so they can directly access the product.
Like the thank you page, the custom email can be individually tailored to your shop and target audience. In addition to bold and italic text formatting, you can insert links and format your text as paragraphs or headings. As with the thank you page, various drag-and-drop elements can be integrated into your text for personalization.
If you don’t want to send an email – because you’re doing it, for example, via a third-party email service – the option None is the right choice for you.
Info: You can preview the order confirmation email via Preview: Order confirmation (email).
Further information on the thank you page and e-mail order confirmation.
Your Product
In this section, you can design your course and add the content you want.
The course homepage is created automatically. Additional pages can be added by clicking + Add Page. To add subpages, click the + next to the respective main or subpage.
Click the pencil icon to rename a page or add content to it.
Tip: You can use the drip function to release pages and their content gradually.
Use the four-way arrow icon to rearrange pages by dragging them into the desired order. You can delete pages using the trash icon.
Note: To better manage your course, you can enable full-screen mode by clicking the broken square icon next to Menu.
On your course pages, you can add files, text, images, self-hosted videos, audio files, YouTube or Vimeo videos, and buttons. All files can be uploaded to our servers for free. There is no limit to the number of files you can upload, but individual files must not exceed 5 GB.
Note: Did you adjust content in your course that you would like to undo? By clicking on Recover older course version, you can easily return to a previous course version.
Course Settings
To customize your course, you can adjust the following options in the course settings.
The header of your course has a default background color. To replace this with an image, click Upload Image under the option Custom Background Banner. Select your desired image from your device and confirm by clicking Open.
Note: The ideal size for your background banner is 1470 x 320px.
By default, your course title is centered on the background banner. If you prefer to display the course title below the menu in the sidebar, enable the setting Display Course Title in Sidebar.
To help your participants track their progress, you can enable a progress bar in the sidebar. This bar updates as participants mark pages or lessons as completed. Additionally, you can also find out about your participants' course progress on the details page of your sales.
Settings
Activate the desired features in this section, as described below.
Enable Stamp/Watermark to PDFs
Enable automatic watermarking for your PDF files for extra protection. The watermark includes the buyer’s email and name and is applied to every page of the PDF. Learn more in the article How Watermarking Works.
Treat Product as Electronic Publication (e.g., eBook) for VAT Purposes
When enabled, this option applies a reduced VAT rate for book-like products.
Define individual tax settings for this product
Depending on the product type and/or your company's industry, you may need individual tax settings for a product. If you activate this option, you can then enter an individual tax rate and an additional note as to why the tax rate differs. This will be shown on the invoice.
Limit Quantity
Restrict the number of times your product can be sold. For example, limit the number of participants in a workshop or offer a specific quantity at a discounted price. Use coupon codes for further customization.
Limit Sales Period
Offer your product for a limited time by setting a start and/or end date. Links to your product page can be shared before the start time, but the purchase button will only be visible within the defined period.
Note: Regardless of timing, you must publish your product for it to be visible to customers.
Customize "Go to Checkout" button
If you want to rename the Go to Checkout button, you can enter a new title here.
Customize "Order for free" button on the checkout page
If you offer your product free of charge, you can use this option to customize the text of this button on the checkout page. This is not possible for chargeable products due to legal requirements.
Add custom fields to the checkout page
You can use one or more custom fields to request individual data from your customers on the checkout page. These are displayed in the additional information section, below the delivery information and above the payment method.
You can create different field types (short text, long text, selection list, checkbox and selection points) and assign a title. You can also specify whether this field is mandatory or not.
Adjust Withdrawal Period (Default: Exclusion of Withdrawal)
By default, Tentary excludes refunds for digital products during the purchase process. Customers must agree to this before payment.
Note: Refunds are typically allowed for physical products. For digital goods, refunds can be excluded as the product is fully accessible and replicable after purchase.
Access protection (Login required)
To protect your product from unauthorized access, you can specify that your customers must log in to be able to view your product. You can find out exactly how this works here.
Limit Product Access and Duration of Access
Specify when customers can access your product and for how long access will be available.
Do not show Product on my Shop Page
Use this option to hide the product from your shop and make it available only via a direct link.
Subscribe Buyers to my marketing emails
When enabled, customers are automatically subscribed to your marketing emails after purchase. A checkbox will appear during checkout, allowing them to opt-in. Learn more in the article Email Marketing with Tentary.
Appear in Google Search
Activate this option to make your product discoverable on Google. Without activation, your product page will include the noindex meta tag. With activation, it will use the index, follow tag and be included in our sitemap for indexing.
Save
Click Save to save your content or changes.
Note: Your product will not automatically be published. Set its status to Live and save again to make it visible. Learn more in the article Creating, Saving, and Publishing a New Product.
