You want your customers to see a custom thank you page after purchase and receive a personalized order confirmation from you? In this article, we’ll explain why both of these things matter and show you how to easily enable and set them up.
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Why is “Post-Purchase” Marketing important?
By completing a purchase, your customers have already placed trust in you and your expertise. Now it’s time to strengthen that trust and deepen the relationship with your customers.
With a custom-designed thank you page and a personalized order confirmation email, you show your customers that they matter to you. At the same time, you create closeness and a positive buying experience.
Targeted post-purchase marketing can increase customer satisfaction with their purchase and make them more open to referrals. It also lays a solid foundation for repeat purchases.
You’ll find the Post-Purchase section inside your product by clicking Edit in your product overview and scrolling down to Post-Purchase.
Set Up Thank You Page
In the Thank You Page section, you can choose from three (soon four) different options.
You can choose between Standard, Custom, Redirect, and Upsell (coming soon).
Note: You can preview the thank you page directly via Preview: Thank You Page.
Standard
Standard is the default. This page includes the title Order Confirmation and a short text with a button linking to the purchased product. The text is slightly adjusted depending on the product type and includes, for example, appointment details and a participation link for the product type Appointment Booking.
The advantage of the standard page is that the language automatically adjusts to the browser language. If the customer’s browser is set to German, the page appears in German; otherwise, it defaults to English.
Custom
If you choose Custom, you can fully personalize the content of your thank you page. You can change the title and write text that fits your product. You can also add a link and use bold and italic text formatting.
You also have various placeholders available that you can drag and drop into your thank you page. These get automatically replaced with actual data in the final version of the page, adding more personalization.
Redirect
You can also send your customers to a thank you page outside Tentary by setting up a redirect to that webpage. Just enter the full URL of the destination page.
After purchase, the customer is automatically redirected to the given URL, and the following parameters are appended:
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email → Customer’s email address
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full_name → Customer’s full name
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product_id → Product ID
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price → Product price in cents
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order_id → Order ID
Example: https://test.com?email=X&full_name=X&product_id=X&price=X&order_id=X
Set Up Order Confirmation Email
You have three options: Standard, Custom, and None.
Note: If you choose one of the two email confirmation types, you can preview it via Preview: Order Confirmation (Email).
Standard
Standard is the default. This email includes the title Purchase Confirmation and a short text with a button linking to the purchased product. The text is slightly adjusted depending on the product type and includes, for example, appointment details and a participation link for the product type Appointment Booking.
As with the thank you page, the advantage of the standard confirmation email is that the language automatically adapts to your customer’s preferences.
Custom
If you choose Custom, you can fully personalize the subject line and content of the email. You can change the title and write text that fits your product. You can also format the text with headings or paragraphs, use bold or italic for emphasis, and insert links.
You also have various placeholders available that you can drag and drop into your email. These are automatically replaced with the corresponding data in the final version of the confirmation email.
None
Don’t want us to send an order confirmation email – maybe because you’re using a third-party email marketing provider or prefer to write confirmations manually? No problem. Just select None, and your customers won’t receive an automatic email after purchase.
Note: If you choose this option, your customers won’t receive automatic access to the product uploaded to Tentary. They also won’t get an invoice after the purchase.
