The price you specify when creating a new product is by default the final price (also gross price) that will be due upon payment. Your net income depends on the country of the buyers and whether they are private customers or businesses.
In Europe, for example, digital products are usually taxed in the country where the buyer is located. Because of this, very different VAT rates (from 17% to 27%) can apply depending on the circumstances.
Therefore, we have decided that the final price will be specified by default when creating the product. This way, customers always see the same price and only the tax amount varies. Otherwise, very uneven prices would be displayed in some cases.
Alternative: Display net prices
You can optionally change the calculation of prices to net prices. To do this, open your settings and go to Billing settings and Address. In the Taxes section, you will find the option Display product prices as. Here, select Net prices (excl. taxes) instead of Gross prices (incl. taxes).
This change will treat all prices you have specified for your products as net prices. This may be useful if you expect to have mainly commercial buyers.
In the purchasing process, the correct value-added tax will then be automatically added to the net amount (if necessary). The buyer sees both the net and the gross price when purchasing.
Note that in this case, your income is always the same, and buyers may see uneven prices because the value-added tax is added depending on the country and tax rate.
See also: How is the value added tax rate calculated on my sales?
